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  • Writer's pictureRita Simmons

Small Businesses Adapting to Crisis - Retail

To listen to our interviews with small business owners, check out the Inside Scoop with Novelle.


Rita Simmons, Ph.D., is the founder and lead consultant of Novelle, where she provides business and research consulting to companies across a variety of industries. Dr. Simmons leverages her drive for innovation and excellence along with her extensive executive and military experience to help companies grow their business, drive revenue, and achieve strategic goals. When you’re ready to take your business to the next level, contact Dr. Simmons at or connect with her on LinkedIn.

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