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  • Writer's pictureRita Simmons

Owner and Senior Consultant at Novelle Leverages her Military Career to Help Your Business Thrive

With the relationships and experiences garnered throughout her military journey, CAPT Rita Simmons, Ph.D., U.S. Navy (Retired) founded a business opportunity that allows her to pay it forward to young or struggling businesses with the desire to succeed. Her seven leadership tours of duty in Navy Medicine Laboratories sharpened her business management and leadership skills and created the foundation for the breadth of services Novelle can provide. Throughout her military experiences, she became an expert in strategic planning, business development planning, restructuring and reorganization of companies, and strategic consulting.

Now that Simmons’ military service has come to an end, she can pass on her wealth of knowledge and expertise to help start your business, grow your business, or help your business thrive. Simmons notes, “Everything I learned in the military, but especially all of the business and management experience that I gained while running reimbursable funded research laboratories, was critical in helping me understand the many aspects of running a business”. Whether it’s funding streams, marketing, communication, leadership, establishing client relationships, strategic planning, business development, restructuring and organizing, or other related tasks, Novelle is ready to help you lay out a roadmap for success. “My military career taught me that anything is possible, the questions are how committed are you, and are you willing to work hard to achieve it”. When you’re ready to reach the next level, contact Rita Simmons, Owner and Senior Consultant at to learn how she can help you get the results you desire.


Rita Simmons is the founder and lead consultant of Novelle, where she provides business and research consulting to companies across a variety of industries. Dr. Simmons leverages her drive for innovation and excellence along with her extensive executive and military experience to help business owners grow their business, drive revenue, and achieve strategic goals. When you’re ready to take your business to the next level, contact Dr. Simmons at or connect with her on LinkedIn.

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